I went to a Filipino food fest in NYC called Ubeland, and it was absolutely packed. I was fortunate enough to get ube rolls, an ube cheesecake, and an ube croffle, but I missed out on the hyped ube burger. It’s a bright purple burger bun, that I had to make myself.
Ube has been large in the Western food culture recently, and for background, it’s a purple yam native to the Philippines, often used in ube halaya. It’s like a sweet potato, but nuttier, smoother, a bit floral. Its bright purple tone makes it good on socials, but now everyone’s making it their personality. So, here’s the burger recipe:

